JD.com is not an outsider to this phenomenon. The feature has taken off rapidly in China and all over Asia by providing entertainment and the interactive element that online shopping lacks, growing to be a USD 16.3 billion market in 2020. Live Streaming E-commerceĬhina’s Ministry of Commerce reported more than 4 million E-commerce live streaming sessions held in the first quarter of 2020. JD.com also provides support in live streaming and social commerce with a promise of omnichannel solutions in the near future. Supply chain advantage surely plays an important role in attracting these brands. And since the Covid-19 pandemic urges every brand to move online, the platform has welcomed around 20 new luxury brands since January. JD.com is now a host to over 200 international luxury brands: Prada, Delvaux, Bonpoint, Tod’s, Lanvin, to name a few. In lower-tier cities, the number of Jingxi users even surpasses that of JD.com’s main site. By the end of the year, the number of active users on Jingxi’s mini-app on WeChat has reached 167 million. To capitalize on this newly discovered market, JD.com released a group-purchase app called Jingxi in 2019. Tapping lower-tier marketsĬhina’s E-commerce landscape uses to focus on top-tier cities until Pinduoduo showed up and lured in millions of new buyers in smaller cities with shocking prices. One-hour delivery is also available on JD Daojia in partnership with Dada – a crowdsourcing delivery platform. On its June 18 shopping festival when the number of orders skyrocketed, 91% of its packages were able to reach the end customers in the same of the next day across China. JD.com’s delivery quality has been maintained throughout the pandemic and in the aftermath as well. Only JD Logistics and three other shipping couriers remained operational, and since the lockdown drove up the demand for E-commerce, JD.com was able to snatch a large share of the market as the least affected platform. In the first quarter of 2020, delivery services all over China were suspended as a result of the coronavirus outbreak. While other competitors like Taobao and Pinduoduo remain just an E-commerce platform and outsource logistics to other service providers, JD spent years building their own network, which ultimately pays off when Covid-19 struck.
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